“They were looking for a one-of-a-kind branding platform. “It’s the perfect match,” said Dan Beckerman, president and CEO of AEG, in a phone interview. It also owns the rights to UFC’s cryptocurrency platform.Ĭ’s name on the arena puts it at the epicenter of the L.A. The crypto company will have a branding presence on all UFC fighting apparel worn by athletes and training staff during competitions. ![]() is a company dedicated to converting assets into cryptocurrency and is beginning to spread its influence into sports, signing a recent 10-year fight kit deal with Endeavor-owned Ultimate Fighting Championship reported to be worth $175 million.
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